PRESS RELEASE [fr. communiqué de presse]
The story made around the work of art has become more important
than the work itself.
The press release is a bombardment of key words.
And key words has a more powerful visuality
than images itself.
The contemporary artist is emitting press releases at any
The press release has as mission to seduce a maximum number of people
The press release is a billet doux for availability.
The press release has to fool intellectually vigilant people.
The press release contains thanks to sponsors.
The press release contains the brand of the sender.
The press release contains the latest catch-words.
Press releases are like ambience or background music.
They try to mix a bit of authenticity
with lot of seduction.
They try to mix a bit of generosity
with a lot of instrumentalisation.
The line up of key words is horrifying.
The purpose is to neutralise the critic.
or even worse
To distract the guardians of art.
Keep them distracted from looking at the lack of content.
The press release is not only an ephemeral information.
The press release is a strong propaganda machine.
The press release is not only mudding art
but serves the enemies of art.
The press release has become the work
Instead of the work.
It is no longer les regardeurs who makes the work of art
But the press release.
by Thierry Geoffroy /
Colonel ( link to