ARTISTIC ATTITUDE [attitude artistique]

The artist has become a sexy model.
In order to be part of this sexy appearance some people adapt the artistic attitude without caring about the content.
Like going out with a Che Guevara t-shirt.
The model of looking or acting like an artist has been adapted as a common strategy of seduction.
The artistic attitude is taking the scene to fool everyone, and one does no longer distinguish between appearance and content.
Contemporary center does have the artistic attitude as well, by misusing the word contemporary.
On the same register activism has become an artistic attitude, by giving the form of an activism, but essentially remaining graphic design.
The search for sexuality, social recognition, and seduction is to blame for the artistic attitude.