ARTFORMATS by THIERRY
GEOFFROY / COLONEL
Debate Rave the Emergency HQ
delegation Emergency Mobile the
Artfairist Fight Debate The Academy of
Emergency Art press
by Johanne Schrøder
format is the artistic answer to the globalisation.
Thierry Geoffroy / Colonel's most important art
work since 2005 has been to conceive and activate globally his
“ART FORMATS“.Some of his ART FORMATS have been activated in over
30 countries. The theoretic grounds for the ART FORMATS are
provided in the Manifeste Moving Exhibition written by Colonel in
1989.The aim of ART FORMATS are to expand global critical
platforms in response to the emergencies existing in the world
today. Some of the most known ART FORMATS are: "Emergency Room",
"Critical Run", " Debate Rave", "Penetration" and "Biennalist".
An ART FORMAT is constituted on the basis of a formula or
prescribed format. The format contains a number of
invariable elements that create the framework for the participants
and factors that change every time the ART FORMAT is activated.
Besides the variables within the structure of the ART FORMAT, the
relation between the ART FORMAT, space and time also changes. For
example an ART FORMAT put up in a museum would differ slightly
from an ART FORMAT activated in a gallery. Other outward factors
that could change the ART FORMAT could be the political climate;
an ART FORMAT mounted in a totalitarian state would differ from a
mounting of the same ART FORMAT in a democratic state. Art
institutions wanting to use an ART FORMAT like Emergency Room must
agree to use the original formula including the title, spirit and
the methods that Thierry Geoffroy has prescribed.
An ART FORMAT is an art work in itself. ART FORMAT is related to
conceptual art but has an increased focus on becoming widespread
and aims to expand into a global artistic movement. As soon as an
ART FORMAT has proven successful it can, with permission from and
negotiation with the artist, be activated an unconditional number
of times as long as the formula is respected. Furthermore, the ART
FORMAT incorporates psychological and sociological aspects by
virtue of the relationships arising between the participants. Thus
an ART FORMAT becomes a frame of interaction, form and expression,
both visually, socially and conceptually.
“I am interested in the methodology of the TV formats but I highly
disagree with TV format's existing aims as they are focused on
spirit of hate with a smile, I even find them responsible for
global Apathy,“ says Geoffroy, "some of my ART FORMATS are
really unpopular, like making people run and debate at the same
time about embarrassing, untrendy questions."
Geoffroy's ART FORMATS involve several hundred participants and
are based on a sociological and a psychological starting point
concerning debate and collaboration. Thierry Geoffroy is also
adamant that contemporary artists and their audience have an
obligation to confront current themes – emergencies – today before
tomorrow is too late. This is especially visible in the Emergency
Room and the Critical Run format in which the participants train
their ability to think critically about the emergencies of today
whilst reaching a mass audience often facilitated by the internet.